In this project for my copywriting class, my goal was to use copy to create an effective and memorable all-type bus stop ad for Disney+. This project helped me to more effectively leverage headlines as a tool to attract and intrigue audiences. The headline "_____ aren't as _____ without Disney," is being used to show how things are different with Disney. Princesses aren't as magical without Disney. Villains aren't as entertaining without Disney. Toys aren't as extraordinary without Disney. All of these objects become fundamentally different when they're created by or associated with Disney. These ads try to target the Disney nostalgia that Millenials and older Gen-Z have from their childhoods, attempting to bring them back to the Disney that they know and love.
